GEN-15 · Presence
Every firm's lists, pipelines, and next actions in one live dashboard.
Core system component

Watch
A short walkthrough: what GEN Lead Dashboard is, how it works, and how it's set up. Opens with the GEN mark and this product's name — every film in the library is made for its product.
What it is
The Lead Dashboard is the working surface for a firm's lists: organized collections — target firms, networks, warm introductions, source lists, research queue, proposal candidates, active opportunities — each shown with its purpose, its count, its source, and its freshness. Opening a list shows the records with fit evidence, owner, state, and next action. It is the same dashboard pattern for GEN itself and for every client firm: the lists differ, the system doesn't.
How it works
Lists are created from a template: title, purpose, audience, owner, source, membership rules, cadence.
Records belong to lists without being duplicated — one record, several memberships, unique counts stay honest.
Each list card shows purpose, unique count, source, last refresh, and state.
Record detail separates facts, estimates, and hypotheses — never blended.
The dashboard feeds the CRM and the weekly report; it is a view over governed data, not a spreadsheet.
The details
Set up
Agree the firm's list architecture and list owners.
Create the founding lists from the template.
Load records through the gated import and reconciliation process.
Set refresh cadences and the weekly review.
Who it's for
The parent firm
GEN's own dashboard shows the portfolio of pursuits; a client parent sees its companies' list health in aggregate.
The company
Works its market from one governed surface instead of a drawer of spreadsheets.
The person
Opens their lists and sees exactly their records, states, and next actions.
Listen
Prefer to listen? The GEN Lead Dashboard audio review covers what it is, how it works, and why it matters — in a few minutes.
Connections
GEN-04 · OperationsGEN CRMEvery relationship, pipeline, and follow-up in one automated workspace per company.Explore →
GEN-05 · OperationsGEN CoverageNo target sits unowned: every account has an owner, a next step, and a review date.Explore →
GEN-01 · FoundationGEN RegistryEvery company, person, and asset in the system carries one permanent number.Explore →
GEN-16 · PresenceGEN Client SnapshotA client's whole system on one screen — companies, pipelines, and activity at a glance.Explore →In the duplication blueprint
A core component duplicated per firm — GEN runs its own instance for its own pursuits, and every client firm gets the same system for theirs.